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Top 10 mobile advertising campaigns of Q1 – Mobile Marketer

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April 7, 2015

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Top 10 mobile advertising campaigns of Q1
Toyota, Quaker, Lysol and Mazda are pulling away from the pack in mobile advertising, leveraging enhanced targeting, greater interactivity and native experiences to provide seamless digital and physical experiences for consumers and boost awareness of products and services.
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Levi’s plays to mobile music fans in revamped campaign
Denim giant Levi Strauss & Co.’s iconic apparel brand Levi’s is incorporating independent musicians in its spring revamp of the Live in Levi’s campaign with a heavy presence in mobile.
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Walmart leverages nonprofit cross-partnership for social media blitz
Walmart is asking consumers to partake in its Fight Hunger. Spark Change campaign by uploading a photo with six friends onto social networks to prompt the retailer to donate $10 per post to Feeding America, proving that social media is an optimal communication vehicle for cross-partnerships with nonprofits.
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MLB At Bat app hits big with fans, reaches 5M downloads
Major League Baseball’s official mobile application, MLB At Bat, reached 5 million downloads before the season’s first pitch was thrown, a record for the eight-year-old platform and pointing to mobile’s ability to enhance the consumption of sports events.
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IHeartRadio sings of social success thanks to cutting-edge approach
Leveraging a cutting-edge social strategy that included real-time conversations, Twitter Periscope broadcasts and Snapchat helped Internet radio platform iHeartRadio drive a nearly 75 percent increase in the number of social media impressions for its music awards show that took place at the end of March.
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