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Top 10 mobile advertising campaigns of 2015
This year, Coca-Cola, Maytag and Toyota were the trailblazers in big brands innovating cutting edge mobile advertising that took the lead in mobile’s evolution in connecting with consumers and streamlining brand awareness.
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Automakers eye bigger role for mobile via ridesharing, open-source software
Mobile’s role in the auto industry is already on track to hit new heights in 2016 as General Motors invests in Lyft and Toyota bypasses tech giants to embrace’s Ford’s solution for dashboard integration.
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Poland Spring, Amazon’s MyHabit invigorate sales with travel inspiration
Nestle’s Poland Spring brand has teamed up with Amazon’s fashion sales site MyHabit on a mobile-optimized travel and shopping guide for Maine, pairing inspirational content with several different commerce opportunities.
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Pure Barre attracts beginners with mobile hub and social push
Trending workout organization Pure Barre is facilitating the goals of consumers whose New Year’s resolutions are centered on getting back in shape with a mobile microsite and social media campaign aimed at beginners.
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