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Top 10 luxury brand social marketers of Q2 – Luxury Daily

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July 9, 2015

Image from Versace’s breakfast via Periscope

Image from Versace’s breakfast via Periscope

$4.1T in wealth being transferred over next decade: Wealth-X
As the global population of ultra-high-net-worth individuals grows, wealthy consumer behavior will also shift and alter how wealth is used, according to a new report from Wealth-X.
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Top 10 luxury brand social marketers of Q2
In the second quarter of 2015, brands took advantage of many of the new social media platforms that have been recently introduced.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Valentino vets haute couture to fete Roman boutique
Italian fashion house Valentino is staging its haute couture show within its Rome boutique to bring attention to the newly opened flagship.
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Gucci uses Hollywood heroine to personify allure of Bamboo scent
Italian fashion label Gucci is exploring the captivating qualities of the woman who wears its new Bamboo fragrance in a cinematic campaign.
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Four Seasons partners with designer to offer traditional apparel in Dubai
Four Seasons Resort Dubai at Jumeirah Beach is celebrating United Arab Emirates Women’s Day on Aug. 28 by sharing a unique sartorial opportunity with its guests.
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Omega highlights relatability with user-generated campaign and video
Swiss watch manufacturer Omega is reaching out to everyday consumers with a new digital campaign that allows them to share their own experiences with the brand.
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Buy buttons are more hype than reality so far: Forrester
While there is significant interest this year in buy buttons on Pinterest, Facebook, Instagram, Google and Twitter, limited availability and poor execution are among the factors likely to hamper their potential to impact sales, according to a Forrester Research analyst.
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Travel + Leisure, Prada, T Brand Studio and Louis Vuitton – Live news
Luxury Daily’s live news from July 8 – Travel + Leisure readers’ survey tracks progression of travelers; Prada reintroduces Infusion perfumes with scent profiles; New York Times ups paid post production via studio growth; Louis Vuitton’s Series 3 continues women’s wear exploration.
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Tamara Mellon, Yves Saint Laurent, Maserati and European stocks – News briefs
Today in luxury marketing – Tamara Mellon versus Jimmy Choo: The battle continues; Yves Saint Laurent’s “Scandal” collection; Fiat bets Maserati can replace Ferrari as prestige profit driver; European stocks rise as Greece submits request for third bailout.
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Why a mobile loyalty program is imperative when selling to millennials
Edging out baby boomers as the largest generation, millennials are maximizing their purchasing power by controlling $600 billion in annual spending, which is why – unless your business skews towards an older demographic – you should tailor your marketing efforts, especially your loyalty program, to millennial customers.
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