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Top 10 luxury brand mobile marketers of Q2 – Luxury Daily

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June 30, 2016

Michael Kors on Line

Michael Kors on Line

Emailing the super rich? Here are 10 lessons I learned
Experts say make your emails short and sweet, and never send on weekends. How true is that?
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Top 10 luxury brand mobile marketers of Q2
Responding to consumers’ desire to co-create, luxury marketers launched platforms that allowed for personal expression through a branded medium.
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Prada captures Mod state of mind in eyewear project
Italian fashion label Prada is portraying a freethinking mentality through a digital effort for its Mod eyewear collection.
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Galeries Lafayette buys ecommerce site to reinforce omnichannel goals
French department store chain Galeries Lafayette is strengthening its ecommerce business with the purchase of InstantLuxe.com
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Sotheby’s International Realty pairs artists and homes to showcase extraordinary
Brokerage firm Sotheby’s International Realty is inviting consumers inside with a new video series.
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John Lobb touts handcrafting, workmanship via in-depth series
British footwear maker John Lobb is highlighting the intimate relationship between a craftsman and his tools in an ongoing film series.
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Foreign buyers spur recovery of Spanish luxury housing, economy: Knight Frank
Despite high unemployment and political conflict in the country, Spain’s prime real estate market is showing signs of life, according to a new report by Knight Frank.
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Waldorf Astoria entices golf enthusiasts with access to private courses
Waldorf Astoria Hotels & Resorts is targeting a high-value client with yet another program of exclusive experiences.
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Chatbots fulfill promise as 65pc of consumers interact with brands: report
Marketers have quickly adopted chatbots and messaging capability to better serve customers in personalized interactive manner, and it is proving to be as beneficial as expected with one in three users engaging with financial services through chat applications, according to the Mobile Ecosystem Forum.
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Turkey, Volkswagen, Kering and Gucci – Live news
Luxury Daily’s live news from June 29 – Turkish airport subjected to deadliest terror attack in country to date; VW repents emissions scandal with $10B class action payout; Kering to pay $13M to Hedi Slimane over non-compete clause; Gucci lets its ecommerce garden grow via online exclusives.
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British fashion, Brioni, sustainability and automobiles – News briefs
Today in luxury marketing – British fashion market declines for first time in 6 years; Metallica star in hilarious luxury menswear campaign; Chanel, Gucci and luxury fashion’s sustainability crossroads; Ferraris to Jaguars purr on US roads with fuel boost from Asia.
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