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Top 10 luxury brand mobile marketers of Q1 – Luxury Daily

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April 1, 2015

Michael Kors uses Snapchat

Michael Kors uses Snapchat

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44pc affluents shop online for better selection: report
Online marketplace Amazon is a threat to many luxury brands with its expanding presence and recent ranking as the top store for affluent consumers, according to Shullman Research Center.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Yoox puts rumors to rest and confirms purchase of Net-A-Porter
Italian fashion and design retailer Yoox has officially announced that it will be purchasing British ecommerce site Net-A-Porter after months of speculation about the Richemont-owned site’s future.
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Top 10 luxury brand mobile marketers of Q1
In the first quarter of 2015, marketers used mobile touchpoints to enhance simple interactions such as a catalog browsing as well as to strengthen the physical experience at a branded retrospective.
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Kering works to develop recyclable textile technology for sustainability
French luxury conglomerate Kering is doing its part to promote sustainability by partnering with a new technology company to develop innovative strategies for recycling fabric.
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Vertu dials into affluent lifestyle with experiential touchpoints
British smartphone manufacturer Vertu is encouraging consumers to #LiveExtraordinary through the use of services included when its mobile devices are purchased.
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Missoni goes psychedelic with new campaign video for spring
Italian fashion label Missoni is looking to brighten consumers’ moods by releasing its fun and quirky spring/summer 2015 campaign video.
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Mandarin Oriental pushes guest-generated content with Fans of MO platform
Mandarin Oriental Hotel Group is creating its own social channel with user-generated content that encourages guests to share their experiences.
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Condé Nast exec: Mobile advertising is about motivation, not just impressions
NEW YORK – A Condé Nast executive at the 2015 Mobile: IAB Marketplace said opportunities in mobile lie in stepping up to find alternatives to the inert creative that does not speak to consumers that has been a mainstay of the mobile revolution so far.
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Galeries Lafayette, Dior, Bang & Olufsen and Mandarin Oriental – Live news
Luxury Daily’s live news from March 31 – Galeries Lafayette prioritizes international business with store closings; Dior looks back to fragrance heritage with handcrafted amphoras; Bang & Olufsen automotive looks to grow from acquisition; Mandarin Oriental Tokyo takes consumers to great heights.
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Haute couture, Versace, Hillier Bartley and March Madness – News briefs
Today in luxury marketing – The enigma of haute couture; Is Versace guilty of copying?; Katie Hillier and Luella Bartley to launch own luxury label; Luxury car brands get a March Madness lift.
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The art of the gram
The best thing that Instagram has given us, especially marketers, is a place to unearth talent we never would have come across otherwise.
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