How luxury retailers can borrow a page from Apple stores
The power that Apple has in terms of building consumer loyalty through its store environment, customer service and focus on design makes it a force to be reckoned with in the luxury technology world, and could serve as a guiding light for other marketers.
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Top 10 luxury brand mobile efforts of Q2
Bloomingdale’s, Christian Louboutin, Maserati, Ritz-Carlton and other luxury marketers focused on mobile campaigns during the second quarter of this year to reach the growing number of affluent consumers using smartphones and tablets.
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Harrods ups in-store ante with Nike+ challenge
Harrods is engaging consumers with an in-store sports challenge and Twitter contest in partnership with Nike centered on the sneaker brand’s new movement measuring technology.
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Vertu bolsters CSR via Smile Train alignment
Mobile phone brand Vertu is giving back to the community via a special photo exhibition in Hong Kong and a product that will benefit children with cleft lips and palates.
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Tumi offers traveling tips for real consumers via digital campaign
Tumi is gathering up its digital ammunition to push a new video series called Case Studies, a packing-tips effort that chronicles real-life individuals for whom packing plays a major role in their lifestyles, rather than focusing on celebrity pitchers.
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Breguet gives in-store history lesson for new timepiece push
Swiss watchmaker Breguet is pushing the more-than-200-year-old history of the brand by displaying vintage models and new timepieces in an in-store exhibit about founder Abraham-Louis Breguet.
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Audi and BMW, PPR, Brioni and Burberry – News briefs
Today in luxury marketing – Audi edges closer to BMW as luxury car demand hums; PPR confirms it is in talks to acquire Chinese luxury company; Brioni names new creative director; Burberry, BP keep pressure on London markets.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mobile devices influence consumer decisions at local levels
Mobile-enabled customers behave differently than the traditional consumer. Most notably is the velocity at which they conduct consumer research and make their purchases.
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