Top 10 luxury brand mobile campaigns of Q3
Luxury marketers called for greater participation and enacted educational endeavors to transform ordinary fans into loyalists and increase global awareness.
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Swarovski enlists Miranda Kerr for 25-country, multichannel campaign
Precision-cut crystal maker Swarovski is initiating a 25-country, multichannel campaign featuring supermodel Miranda Kerr and original music by singer, song-writer and producer Pharrell Williams that aims to spread awareness and enliven the brand’s image.
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Holland & Holland touts authenticity, craftsmanship via US ecommerce site
British lifestyle brand Holland & Holland is bringing its heritage and craftsmanship to United States consumers through an ecommerce Web site that allows shooting enthusiasts the opportunity to shop the brand’s wares.
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Land Rover tracks Ben Saunder’s record-breaking Antarctic journey via live social updates
Jaguar Land Rover is inviting fans to follow global brand ambassador Ben Saunders as he embarks Oct. 4 on an 1,800 mile, four-month expedition from the coast of Antarctica to the South Pole on foot.
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Ralph Lauren, Hermès lead Departures’ increase in luxury advertisements
Ralph Lauren, Hermès and Louis Vuitton placed advertisements for apparel and accessories in American Express Publishing’s Departures as the magazine continues its growth in the luxury sector.
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Ralph Lauren, Hermès lead Departures’ increase in luxury advertisements
Ralph Lauren, Hermès and Louis Vuitton placed advertisements for apparel and accessories in American Express Publishing’s Departures as the magazine continues its growth in the luxury sector.
Click here to read the entire article on Luxury Daily

Is Twitter the killer platform for brand-building on mobile?
Big brands such as Oreo, Dunkin’ Donuts and Ford are helping Twitter drive 75 percent of its advertising revenue from mobile. Strengthening these brand ties will be a big focus of the $1 billion Twitter hopes to raise via its upcoming initial public offering.
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Dior, Neiman Marcus, Roberto Cavalli and Mercedes-Benz – News briefs
Today in luxury marketing – Dior releases May, June results; Neiman said to seek $3.75B in loans to fund Ares buyout; Yvan Mispelaere joins Roberto Cavalli; Merc pips Audi in Indian luxury race.
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How to conduct mobile keyword research
Google recently removed the ability to use its keyword tool to get mobile keyword search volume estimates. While this makes things trickier, it does not make it impossible to get mobile keyword data.
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