Top do’s and don’ts of mobile marketing
Nowadays, marketers are constantly looking at ways to implement mobile into their efforts to increase engagement and brand awareness. However, many times companies miss the mark by not taking the necessary precautions to ensure their campaign is executed effectively.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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July 26 webinar: Understanding post-download app engagement and transactions
Register for this free, hour-long webinar July 26 on understanding post-download app engagement and transactions. Panelists from Gilt Groupe, USA Today and sponsor Fiksu.
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53pc of mobile purchasers cite TV as an influence: report
With mobile commerce growing, television is a proving to be a significant influencing factor on consumers’ mobile purchases, according to a new report from Interpret LLC.
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Nokia Lumia outships iPhone, Samsung Android in first three quarters: report
Nokia shipped 6.9 million Lumia smartphones on the Windows Phone operating system worldwide during the first quarters that it was available, easily beating the iPhone shipments in its first three months of availability, according to new data from Strategy Analytics.
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Sports Illustrated aims for repeat usage with Olympics-themed app
Time Inc.’s Sports Illustrated has rolled out an Olympics-themed iPad application to let sports fans stay up-to-date with content, photographs and social media throughout the event.
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Allrecipes.com surpasses 14M app downloads
Allrecipes.com has surpassed 14 million application downloads, pointing to the growing trend that consumers are turning to their mobile devices to browse content.
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Omega unleashes mobile, multichannel efforts to leverage Olympics partnership – Luxury Daily
Luxury Daily today – Omega unleashes mobile, multichannel efforts to leverage Olympics partnership; Armani taps Instagram to promote brand lifestyle.
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Code maintenance and data-syncing of distributed apps still massively inefficient
The hopes and enthusiasm once felt for the PC as it permeated workplaces and homes mirror today’s hopes and enthusiasms for the mobile device as it effectively distributes computer power to the next level of masses.
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