Tiffany targets affluent New Yorkers via geo-targeted mobile banner ads
Jeweler Tiffany & Co. is looking to direct affluent New Yorkers to its new SoHo property through geo-targeted banner ads on the Weather Channel mobile application.
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Mr Porter depicts brand versatility, experience via fall/winter 2012 campaign
Net-A-Porter’s men’s destination Mr Porter is aiming to grab stylish male consumers with its fall/winter 2012 campaign “Style Wherever You Are,” a print and online effort that depicts four global locations.
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Ritz-Carlton boosts membership program with custom wine experiences
Hotel chain Ritz-Carlton is looking to enhance its rewards membership program through the addition of bespoke wine-oriented travel experiences with partner brand Destination Cellars.
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Mercedes targets young affluents via digital showroom experience
German automaker Mercedes-Benz is introducing consumers in Milan to the new A-Class model through its first digital concept showroom, prompting both affluent and aspirational consumers to want in on the action.
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45pc fashion ad page increase seen in WSJ magazine September issue
WSJ. Magazine’s September issue not only boasted a notable fashion ad page increase, but saw a shift from men’s to women’s creative since last year’s issue from luxury advertisers including Ralph Lauren and Bottega Veneta.
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Manhattan mag’s YTD revenue 105pc ahead of total 2011 revenue
Advertisers including Chanel, Hermès, Ermenegildo Zegna, Salvatore Ferragamo, Burberry and Rolex helped Modern Luxury’s Manhattan magazine boost its revenue. It is claimed that so far in 2012, Manhattan is already 105 percent ahead of 2011’s total revenue.
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Russian consumers, Diane von Furstenberg and Burberry – News briefs
Today in luxury marketing – Russia hankers for luxury cars; Diane von Furstenberg talks DVF at 92Y; Burberry lags luxury peers as buyers will not pay for plaid; Stock markets rise on U.S. stimulus.
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4 myths of MMS
With the emergence of new MMS-based platforms, we need to be embracing the technology as the best choice for direct messaging in the mobile space.
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