Cartier elicits emotion for new ring collection via seven short films
Richemont’s Cartier seeks to raise consumer emotions for its newly revamped Paris Nouvelle Vague collection through a series of short films that give a different sensation for each product.
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Waldorf Astoria exec: Luxury hotels vie against competitors’ experiences
NEW YORK – A Waldorf Astoria executive at Forrester Research’s Forum for Customer Experience Professionals East 2013 said that luxury hotels compete against one another with guest experiences.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Dorchester Collection pampers parents-to-be with Royal birth-themed packages
Hotel chain Dorchester Collection is welcoming parents-to-be with amenities that aim to please guests during their stay and potentially earn life-long customers.
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66pc of consumers will pay more for simplified experiences: Siegel + Gale
NEW YORK – Two Siegel + Gale executives at Forrester Research’s Forum for Customer Experience Professionals East 2013 said brands need to simplify consumer experiences to attract and retain customers.
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Tiffany makes ad pitch for Elsa Peretti collection on Vanity Fair mobile site
Jeweler Tiffany & Co. is grabbing eyes on Vanity Fair’s mobile site with a massive advertisements that aims to spur consumer curiosity about its Elsa Peretti jewelry collection.
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LVMH, Lexus, Aston Marin and luxury real estate – News briefs
Today in luxury marketing – Mir Capital, LVMH eyeing Pianoforte Holding; Lexus ads make bold move to regain luxury crown; Aston Martin owner gets creditor backing for debt restructuring; Luxury US real estate braces for foreign markets fallout.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Is now the time for smart watches?
he concept of a smart watch is nothing new. Sales of smart watches in the past have just never gained the same fervor as smartphones. It seems many of us have replaced our wristwatches with smartphones.
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