By enabling Google Wallet checkout, Ticket Liquidator saves consumers time by cutting down the amount of information they need to type in on a mobile device. To promote the new integration, Ticket Liquidator will give consumers $25 off a purchase of $100 or more when they use Google Wallet to checkout.

“By integrating with Google Wallet, Ticket Liquidator is giving our customers a convenient, fast and secure way to purchase tickets for their favorite events,” said Stacey Bednarz, executive director of Ticket Liquidator, South Windsor, CT. “We believe that digital wallets like Google Wallet are going to become a more and more popular way to make purchases online.

“The additional payment option of Google Wallet allows customers to choose the payment option that best suits them,” she said. “Particularly when dealing with customers using a mobile device, the ease of use of Google Wallet provides our customers with a better shopping experience, an area we are always striving to improve.”

Mobile tickets
Ticket Liquidator is an online marketplace for tickets to concerts, sports and theater events. To help its consumers purchase tickets more easily, the company decided to add Google Wallet to checkout options.

Consumers simply sign in with their Google Account that is tied to their credit or debit card, and they can buy tickets without having to manually enter their payment information.

This move clearly benefits mobile users in particular who can get frustrated trying to type in a credit card number, expiration date, security code and address on a tiny smartphone keyboard and screen.

Consumers who choose to checkout with Google Wallet do not have to register any information on Ticket Liquidator.

To promote the Google Wallet integration, Ticket Liquidator is offering a limited-time discount. When consumers checkout on Ticket Liquidator’s mobile site via Google Wallet for the first time, they will receive $25 off their purchase of $100 or more.

Google checkout
Ticket Liquidator joins a number of other retailers and merchants that have added Google Wallet to their mobile and desktop sites.

Omni Hotels & Resorts recently rolled out Google Wallet Instant Buy and integrated both Google Wallet and Apple Passbook to help consumer store loyalty cards (see story).

Rue La La, Newegg and Fancy were also among the first to integrate Google Wallet Instant Buy and have already seen an increase in mobile conversions (see story).

Google is not the only one trying to solve mobile checkout, with PayPal and others putting up a fight to claim the space. For retailers, the question is simply how can they save their consumers as much time as possible to bring them closer to conversions.

“The widespread adoption of smartphones has provided users the ability to browse and make purchases from nearly anywhere,” Ms. Bednarz said. “Ticket Liquidator strives to be the leader in the secondary ticket market, and along with that has come an emphasis on the mobile experience.

“According to just about all research out there, mobile use is only going to continue to grow, and Ticket Liquidator aims to be where our users are,” she said. “Innovation and customer satisfaction are key values at Ticket Liquidator.

“In 2014, that means putting a huge emphasis on mobile technology. Integrating with Google Wallet is the latest example of Ticket Liquidator’s continued emphasis on mobile customers.”

Final Take
Rebecca Borison is editorial assistant on Mobile Commerce Daily, New York