Three things marketers must demand in 2014 without fear or favor
Enough time has passed in the annals of mobile for brands and retailers to seek clear-cut answers on some meekly accepted wisdom. Failure to do so will sap budgets in the wrong direction, resulting in lost opportunity costs and decreased customer loyalty.
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Mobile’s influence impacts lingual advances
Mobile is rapidly changing the ways consumers communicate with each other and the words they select to convey meaning.
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Kimberly-Clark’s Cottonelle unrolls interactive ad campaign for multichannel push
Kimberly-Clark’s Cottonelle is leveraging mobile advertising with a creative new campaign that aims to persuade consumers to try out its products by eventually driving sales through retailers’ mobile sites.
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Target specific audience for app success: report
As the mobile application market matures, marketers will need hone in on a specific target audience to create and refine apps that work for that particular group of users, according to a new report from Flurry.
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Mobile Minutes: iPhone, UAE smartphones, Nokia 2520, Top ten tech stories
Today in mobile marketing – iPhone scores 100,000 China Mobile preorders – analyst; Smartphone surge in UAE leaves retailers sold out of most popular handsets; Nokia’s new 2520 tablet is one to avoid; Snapchat, Snowden among top 10 tech stories of 2013.
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