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Top trends across 2015’s award-winning mobile campaigns: report
In an analysis of 2015’s award-winning mobile marketing campaigns, Millward Brown and the Mobile Marketing Association found that the best efforts tended to embrace mobile innovation and immersive experiences to connect with audiences on a deeper level.
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Ford puts Siri in the passenger seat of Sync-connected vehicles
Ford Motor Company is implementing Apple’s Siri Eyes Free capability into the more than five million vehicles equipped with the automaker’s Sync connected software, enabling customers to easily access a slew of iPhone features while driving.
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ESPN brings picture-in-picture viewing to mobile app
ESPN is bringing the convenience of picture-in-picture viewing to mobile by merging WatchESPN into its existing application, enabling users to navigate around without missing any part of a game.
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Allstate ignites Twitter feud for college football live stream with Mayhem
Allstate Insurance is pairing college football rivalries with its well-known Mayhem campaign by igniting a battle on Twitter, resulting in a live-stream with the losing teaming getting shredded.
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