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The importance of a mobile search strategy for luxury marketers – Luxury Daily

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August 24, 2012

Online video poised as No. 1 focus for luxury brand digital marketing this year: study
Approximately 69 percent of luxury marketers are expected to increase their advertising spend on online video this year, according to findings from Martini Media and Digiday.
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Is rural marketing worth it for metropolitan-focused luxury brands?
While luxury marketers continue to reach affluent consumers in top metropolitan areas via multichannel efforts, there are strategies to effectively spread a brand message even further to outlying cities.
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The importance of a mobile search strategy for luxury marketers
Since affluent consumers are looking for luxury brand products and store locations on their smartphones and tablets, implementing a search strategy on mobile Web browsers is of the utmost importance.
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NetJets, Ralph Lauren target travelers via September Robb Report supplement
High-end advertisers including NetJets, Ralph Lauren, Hublot, Four Seasons and Hermès are targeting affluent Robb Report readers through the Private Aviation Sourcebook that is offered with the September issue.
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5 common mobile marketing mistakes
Nowadays, marketers are incorporating mobile into their efforts to stay ahead of the game and drive engagement. However, companies are still making several common mistakes, such as leading consumers to a non-optimized site, which can deteriorate the user experience.
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Luxury retail outlets, China, luxury homes and the affluent – News briefs
Today in luxury marketing – As outlets proliferate, luxury stores risk image; Balancing the bling in China; Luxury home builder reports a revenue gain of 41 percent; Shorting the rich.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Mobile ads: Forget format and focus on value
In mobile advertising today, value has to flow three ways: between publishers, users and advertisers. Giving better value, not buying better space, is where advertisers need to focus.
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