The difference between affluent male and female mobile customers
Luxury brands should bring tailored marketing strategies for male and female consumers over to mobile, but some efforts are more effective than others to trigger mobile commerce.
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Marc Jacobs, Mandarin Oriental partner for exclusive Hong Kong experience
Mandarin Oriental Hong Kong is partnering with Marc Jacobs to offer an exclusive tea inspired by the designer’s Lindy bag from the fall/winter 2012 collection.
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Ritz-Carlton bolsters amenities to active affluents via Tough Mudder package
The Ritz-Carlton, Lake Tahoe in Truckee, CA, is targeting consumers in town for the Tough Mudder competition by creating packages to relax active, affluent consumers before and after the event.
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Bolstered in-store experience key to building loyalty
Creating interesting in-store experiences meant to delight and surprise consumers is one of the key differentiators between luxury retailers, but they must be sure that the environment is aligned with the brand image and still maintains the high-end vibe.
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Digital best practices for luxury jets, yachts
The reach of the digital landscape to the masses could make private aviation and yacht providers hesitant to spread their brand message on this medium. However, a luxury brand that does not enact a digital strategy will miss out.
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Louis Vuitton, Dior up the ante for Vanity Fair’s biggest issue
Multiple spreads from marketers including Louis Vuitton, Chanel, Bally, Cartier, Giorgio Armani, Burberry and Bottega Veneta helped to push Condé Nast’s Vanity Fair up 4 percent in ad revenue from this issue last year.
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London brands, Brazil and social media – News briefs
Today in luxury marketing – West End luxury brands see Games boost; Web race heats up in Brazil; How to make a Facebook campaign influencer-friendly; Pinterest open to public, gets rid of invite-only policy.
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5 things every mobile site needs to deliver
By 2013, more people will be searching the Web on their mobile phones than on a desktop or laptop.
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