The casualties of mobile: What it takes to survive in the new mobile era
Mobile is growing in leaps and bounds, driving significant growth for some companies even as others are struggling. While the ongoing poor economy may be partially to blame, it is also apparent that failing to grasp and adequately respond to mobile is also to blame.
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Mobile Marketing Summit New York Sept. 13: Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital
Registration is open for the Mobile Marketing Summit: Holiday Focus 2012 conference Thursday, Sept. 13 with speakers from Kraft Foods, Groupon, Barnes & Noble, HSN, Bloomberg and NBC News Digital. Must-attend New York event for brands, marketers, retailers, agencies and publishers.
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Which is better – a branded or campaign-specific mobile app?
When thinking about delving into mobile, applications are usually one of the first words that come to mind for brands. However, marketers need to think strategically before rolling out an app to see if a branded or campaign-specific version is best.
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Red Bull Records builds social presence via mobile ad campaign
Red Bull Records is aiming to bolster its social media presence via a new mobile advertising initiative.
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Paramount Pictures targets movie-goers with SMS campaign
Paramount Pictures is driving engagement for its upcoming “Katy Perry, Part of Me 3D” film via a new SMS campaign that updates fans with news and exclusive content.
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Nike+ expands mobile strategy with Android app
Nike is bringing its Nike+ Running app to Android users for the first time, giving the brand an opportunity to reach more runners via their mobile devices.
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Email abandonment rate up for lack of mobile-optimization: study – Luxury Daily
Luxury Daily today – Email abandonment rate up for lack of mobile-optimization: study; Marc Jacobs shifts gears to bolster Chinese social media.
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How Verizon’s new data pricing scheme affects mobile marketers
Marketers deploying mobile need to take a look at their existing mobile marketing programs and determine how many of them depend on data to thrive.
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