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The bar has been raised for digital experiences: Webby exec – Luxury Daily

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September 27, 2016

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Image courtesy of Net-A-Porter

Leather goods market bound for $258.4B by 2020
Leather goods remain a lucrative product category with an upward trajectory that is expected to continue at compound annual growth rate of more than 4 percent through 2020, according to a report by Technavio.
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The bar has been raised for digital experiences: Webby exec
NEW YORK – A Webby Awards executive at the Mobile Marketing Association’s SM2 Innovation Summit stressed the importance of standing out in the digital realm now that consumers, brands and small businesses alike all have access to the same content creation tools.
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Chanel shows opposite associations to tout complexity of N°5 L’Eau women
French atelier Chanel is investigating paradoxes in a mixed media push on Instagram as it works to introduce N°5 L’Eau.
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Gucci welcomes Tom Hiddleston home for menswear campaign
Italian fashion label Gucci is balancing eccentricity with elegance in its cruise 2017 tailoring advertisements featuring actor Tom Hiddleston.
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Vivienne Tam tech partnership permeates the NYFW audience
NEW YORK – A Lenovo executive at the Mobile Marketing Association’s SM2 Innovation Summit demonstrated how the computer brand was able to infiltrate New York Fashion Week’s audience by partnering with a designer and fashion influencer.
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Town & Country celebrates 170 years of good taste, heritage for October issue
Hearst’s Town & Country is ringing in 170 years in print alongside advertising partners such as Ralph Lauren, Cartier and Christian Dior.
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Neiman Marcus, Kering, Bulgari and Audi – Live news
Luxury Daily’s live news from Sept. 26 – Neiman Marcus hires CMO from Fossil; Kering shares findings on economic impact, sustainability of python farming; Bulgari aims for next generation with teen accessories ambassador; Audi dukes it out to satirize presidential race.
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LVMH, Neiman Marcus, millennials and Astley Clarke – News briefs
Today in luxury marketing – LVMH’s digital drive takes time despite Apple hire; Speculation grows about Baker’s chase for Neiman Marcus; How millennials are changing the luxury market; Dominic Jones resurfaces at Astley Clarke.
Click here to read the entire article on Luxury Daily

How a mobile-first attitude generates quality leads
The days of cheap or free customer acquisition are over. Google ads are highly competitive, Facebook is pay-to-play, and Instagram ads are here to stay. And now Snapchat has launched an enormous advertising push aimed at increasing its annual revenue from $59 million to $1 billion by the end of 2017.
Click here to read the entire article on Luxury Daily

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