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The allure of Snapchat Discover has newspapers migrating en masse
In the past few weeks, two of the country’s major newspapers, The Washington Post and The New York Times, have announced endeavors involving Snapchat’s Discover platform.
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Pepsi uses mobile hub for NBA-themed Web series
Pepsi is heralding the return of one of its most popular mobile marketing campaigns with Uncle Drew, a video campaign with the titular character played by NBA start Kyrie Irving.
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Subaru recruits social media influencers for Impreza campaign
Subaru is promoting the launch of the new Impreza line with a Snapchat campaign that puts the spotlight on the customers in addition to the car itself.
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Only 41 percent of CPG brands adopted Instagram in 2016: L2 report
The fact that the consumer packaged goods sector is one of the most heavily scrutinized marketing arenas make the findings of a new L2 report all the more surprising.
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