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Should luxury brands stop avoiding ecommerce?
Affluent consumers have shown their interest in buying goods online, but many luxury brands have been hesitant to embrace ecommerce as part of their retail strategy.
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Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees.
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Lexus adds lenses to Milan Design Week competition
Toyota Corp.’s Lexus is expanding the reach of its Milan Design Week activities April 14-19 with a virtual tour and broad social media engagement.
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Holt Renfrew inspires beauty artistry with spring magalog
Canadian department store chain Holt Renfrew is providing creative inspiration for consumers to expand their makeup repertoire through its spring beauty magazine.
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Mandarin Oriental offers Boston Marathon runners a therapeutic edge
Mandarin Oriental Boston is aligning itself with the Boston Marathon April 20 to aid runners pre- and post-race.
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TenTen Wilshire upholds “live, work, play” motto with concierge app for tenants
Los Angeles’ mixed-use building, TenTen Wilshire, is making its affluent tenants’ stay comfortable through increased concierge services available via a mobile application.
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Luxe Interiors + Design expands total output to 51 books per year
SANDOW’s Luxe Interiors + Design is celebrating its 10-year anniversary with a new look as the shelter publication ups its frequency from a quarterly to bimonthly.
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Human mind wired for marketing through storytelling, says Forrester analyst
NEW YORK – An analyst from Forrester Research at the company’s Forum for Marketing Leaders April 14 stressed the importance of storytelling in mobile content and described key methods for success, including for business-to-business brands.
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Frédérique Constant, Mandarin Oriental, Harry Winston and Michael Kors – Live news
Luxury Daily’s live news from Apr. 15 – Frédérique Constant enters spring with social contest; Mandarin Oriental San Francisco to become Loews Regency; Harry Winston invites social media fans to digital bridal unveiling; Michael Kors directs attention to South Korea.
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Hermès, Burberry, Tesla and Mercedes-Benz – News briefs
Luxury marketing today – An elephant in a porcelain store: Hermès gives luxury a surreal spin; Burberry revenues gain 10pc in H2; Tesla awaits OK from governor to sell directly in Maryland; Mercedes-Benz brings sports-car performance to its 2016 GLE SUVs.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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