Global debt, political activity to drastically affect luxury spending: Amex summit
PALM BEACH, FL – Conflicts between countries, debt crises and upcoming elections could seriously deter consumers from traveling overseas and spending on luxury goods, according to a speaker at American Express Publishing’s Luxury Summit 2012.
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Mr Porter, Modern Luxury Media double databases via event partnership
High-end men’s online retailer Mr Porter and luxury lifestyle publisher Modern Luxury Media entered into a marketing partnership that will leverage both brands via print content and an event series.
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American Express CEO: Reinvention, constant values ingredients for digital transformation
PALM BEACH, FL – To move forward as a company, brands must be constantly reinventing themselves but simultaneously be unwilling to compromise their values, integrity and service to the customer, according to the CEO of American Express.
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TAG Heuer stamps mobile call-to-action on Vogue ad
Swiss watchmaker Tag Heuer printed a QR code on its advertisement in the May issue of Vogue to bring readers to mobile-optimized content that showcases its women’s timepieces.
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Bentley, Aston Martin debut lines to ultra-affluent Luxury Review audience
Bentley, Ducati and other luxury marketers will reveal new product lines to select press and ultra-high-net-worth individuals at The Luxury Review, an invitation-only event May 10 in New York.
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Estée Lauder exec discloses four principles of building a luxury strategy
PALM BEACH, FL – Storytelling, global relevance, distribution practices and the new word-of-mouth extension are how brands can successfully create a luxury strategy, according to the president of specialty brands at Estée Lauder.
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BMW, Barneys, Marchesa and European stock market – News briefs
Today in luxury marketing – BMW recalling 24,000 vehicles over emissions problem; Barneys’ new owner: Perry Capital; Marchesa is making a contemporary line that will involve embroidery and prints; Markets are calm after political shake-up in Europe.
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World gets smaller for luxury real estate marketing
Luxury real estate has experienced a revolution in marketing methods and buyer behavior due to a confluence of several key factors.
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