Hermès’ sales up 16pc, driven by home furnishings, spring/summer campaign
French leather goods and scarves maker Hermès reported a 16 percent increase in revenue to $1.19 billion for the second quarter of 2013 due to sales of home furnishings and a strong spring/summer marketing campaign.
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Chanel debuts new collection via female-focused microsite, video
French fashion house Chanel is promoting its fall/winter 2013-14 pre-collection through a microsite and new video created by creative director Karl Lagerfeld.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Strategically placed out-of-home ads help brands stay top of mind
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers can benefit from these kinds of ads if they are strategically positioned and designed.
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62pc of affluent Americans live near Neiman Marcus: report
Sixty-two percent of ultra-high net worth Americans live in close proximity to department store chain Neiman Marcus, according to a new report from Wealth-X.
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TAG Heuer creates watch-inspired smartphone for travelers
Swiss Watchmaker TAG Heuer is targeting affluent travelers with its new Meridiist smartphones equipped with features similar to its timepieces.
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Maserati fetes Quattroporte with tour, exclusive sound system
Italian automaker Maserati is teaming up with high-end audio specialist Bowers & Wilkins for the Seven Notes Tour to introduce the 805 Maserati Edition speakers and ignite global interest in the Quattroporte vehicle.
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Gucci, Louis Vuitton push new collections, handbags in W
Gucci, Fendi, Louis Vuitton and other luxury brands are competing with one another by pushing new apparel and accessories collections in the August issue of Condé Nast’s W magazine.
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De Beers, Vogue, Jaguar Land Rover and Volkswagen’s luxury vehicle – News briefs
Today in luxury marketing – De Beers taps Mark Cutifani as chairman; Vogue wins September ad-page race, as always; Jaguar Land Rover to increase $1.2B loan; Volkswagen plans to bring Phaeton back to US to fill halo void.
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ID verification as the overlooked and key component for mcommerce
Retailers, financial institutions and others that want to maximize mobile for customer acquisition need to find ways create a simple, seamless, safe mobile user experience. To do this, organizations must solve two key issues.
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