Swarovski soars into gaming with Christmas-themed mobile app
Precision-cut crystal manufacturer Swarovski is ushering consumers into the holiday spending spirit with its new Swarovski Christmas gaming mobile application.
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Burberry taps Google+ for advantageous pioneering
British brand Burberry is one of the first companies to take advantage of the new Google+ business pages, nearly completing the social media spectrum and tapping a new channel on which to engage consumers.
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Chopard fêtes redesign for 150th birthday
On the tail of its 150th anniversary, jeweler Chopard has redesigned its Costa Mesa, CA, boutique to make affluent consumers feel more at home while still displaying the drama and elegance of the branded jewelry.
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Breitling honors veterans with limited-edition watch
Swiss watchmaker Breitling is celebrating the United States’ armed forces with a limited-edition American Tribute Watch, of which only 50 will be produced.
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Are affluent consumers numb to stock market turbulence?
Turbulence in the stock market is only growing due to debt crises in Greece and Italy, causing investors to pull back in fear of an economic downturn. Whether or not this is a permanent setback is uncertain, especially since consumer confidence itself is up and down.
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Gucci, Christian Lacroix, Calvin Klein and PPR – News briefs
Today in luxury marketing – Gucci opened its first kids’ store in New York; Christian Lacroix inks license for men’s tailored clothing; Jamie Burke and Ruby Aldridge model Calvin Klein holiday looks.
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Why your next phone may be Windows
Mobile phones are only used for an average of 18 months before dropping down toilets, falling on tables and general wear-and-tear drives the consumer back into the buyers’ market. For fashion- and trend-conscious consumers, this cycle is probably shorter.
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