Louis Vuitton flaunts women’s, men’s accessories via Twitter love poems
French label Louis Vuitton is joining the social marketing efforts for its women’s Mini Icons handbag collection and new men’s accessories through a love poem Twitter campaign.
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Will the USPS Saturday mail suspension reduce weekend luxury sales?
Luxury retailers that rely on weekend foot traffic and online transactions will hit a bump in the road once the United States Postal Service suspends Saturday mail delivery, but affluent shoppers will swiftly adapt to the change, experts say.
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What the CEO transition means for the future of Four Seasons
Now that Four Seasons Hotels and Resorts is on the hunt for a new CEO, this transition will influence the legacy of the brand and its front face to competitors.
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Swarovski picks all-encompassing mobile campaign for spring/summer collection
Precision-crystal maker Swarovski is linking its in-store, digital and mobile properties through a campaign for its spring/summer Tropical Paradise collection that includes a new mobile application and microsite.
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Dior, Armani reinforce trend with multipage spring ad spreads in W
Giorgio Armani and Christian Dior were among the few luxury marketers that took out multiple pages and tri-fold advertisements to flaunt their collections in the February issue of Condé Nast’s W.
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Hazelton Hotel targets affluent couples via bespoke Valentine’s Day package
Leading Hotels of the World’s Hazelton Hotel, Toronto, is boosting foot-traffic this Valentine’s Day with its Bespoke Romance Package that includes luxury amenities and the choice of purchasing a four-carat diamond ring.
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Ralph Lauren, Jimmy Choo, Vera Wang and China – News briefs
Today in luxury marketing – Ralph Lauren sees sales gaining next year, shares soar; Sandra Choi to helm Jimmy Choo; Mario Grauso steps down as president of Vera Wang Group; China cracks down on adverts promoting luxury gifts.
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Lifestyle Brands: A Guide to Aspirational Marketing
Within the universe of symbolic brands, Icon Brands become the carriers of universal values and stories that they express through a range of products characterized by instantly recognizable and iconic codes.
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