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Swarovski, Karlie Kloss team for search-boosting UGC effort – Luxury Daily

Merger and acquisition successes point to healthy luxury market
SAN FRANCISCO – Merger and acquisition deals show signs of a healthy luxury market across most sectors, according to an executive from Deloitte Corporate Finance.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Capital assists fight to retain artisan skills, says Investindustrial founder
SAN FRANCISCO – Even with the current geopolitical climate, now is a good time to invest in luxury brands, according to an executive from Investindustrial, the owner of Aston Martin and Sergio Rossi.
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Saint Laurent’s cornerstones have allowed for evolutionary opportunities
SAN FRANCISCO – When Yves Saint Laurent was rebranded in 2012, many scoffed at the idea, but with the brand’s codes well-established, the move was internally trusted.
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Asia beacon of optimism amid politically-induced economic shortcomings in West
SAN FRANCISCO – Economic recovery depends primarily upon functional elected governments, according to a former U.S. Treasury Secretary.
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Swarovski, Karlie Kloss team for search-boosting UGC effort
Precision-cut crystal maker Swarovski has signed digital-savvy model Karlie Kloss as its latest brand ambassador.
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Money is a byproduct of doing something great: Frame co-founder
SAN FRANCISCO – Influencers can boost a fashion brand’s awareness and appeal, but the most effective partnerships are organic rather than bought, according to panelists speaking at the Financial Times’ Business of Luxury Summit.
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Sephora cultivates insight and Kik followers in interactive quiz
LVMH-owned Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.
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Olivier Rousteing, Missoni, luxury and Manolo Blahnik – Live news
Luxury Daily’s live news from May 24 – Olivier Rousteing shares love of football for high-fashion NikeLab capsule; Missoni to open first branded residence in Miami; Luxury market pattern to continue for foreseeable future: Bain; Manolo Blahnik steps up in-store presence in Asia.
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Christie’s, Turkey, Australia and Hermès – News briefs
Today in luxury marketing – Christie’s reconfigures June jewelry sale in light of globalized bidding; Turks buying Prada online makes investors ignore politics; Fashion is a big business in Australia – but you wouldn’t know it from the news; Hermès bets on ready-to-wear.
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Debate over short-form vs. long-form content irrelevant
What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.
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Beginner’s guide to altered reality
While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.
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