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Swarovski, Karlie Kloss team for search-boosting UGC effort – Luxury Daily

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May 25, 2016

Karlie Kloss for Swarovski

Karlie Kloss for Swarovski

Merger and acquisition successes point to healthy luxury market
SAN FRANCISCO – Merger and acquisition deals show signs of a healthy luxury market across most sectors, according to an executive from Deloitte Corporate Finance.
Click here to read the entire article on Luxury Daily

Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Capital assists fight to retain artisan skills, says Investindustrial founder
SAN FRANCISCO – Even with the current geopolitical climate, now is a good time to invest in luxury brands, according to an executive from Investindustrial, the owner of Aston Martin and Sergio Rossi.
Click here to read the entire article on Luxury Daily

Saint Laurent’s cornerstones have allowed for evolutionary opportunities
SAN FRANCISCO – When Yves Saint Laurent was rebranded in 2012, many scoffed at the idea, but with the brand’s codes well-established, the move was internally trusted.
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Asia beacon of optimism amid politically-induced economic shortcomings in West
SAN FRANCISCO – Economic recovery depends primarily upon functional elected governments, according to a former U.S. Treasury Secretary.
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Swarovski, Karlie Kloss team for search-boosting UGC effort
Precision-cut crystal maker Swarovski has signed digital-savvy model Karlie Kloss as its latest brand ambassador.
Click here to read the entire article on Luxury Daily

Money is a byproduct of doing something great: Frame co-founder
SAN FRANCISCO – Influencers can boost a fashion brand’s awareness and appeal, but the most effective partnerships are organic rather than bought, according to panelists speaking at the Financial Times’ Business of Luxury Summit.
Click here to read the entire article on Luxury Daily

Sephora cultivates insight and Kik followers in interactive quiz
LVMH-owned Sephora is driving customers to mobile messaging platform Kik in a new contest asking users to answer three questions and enabling the retailer to build its audience on the platform while gaining shopper insights.
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Olivier Rousteing, Missoni, luxury and Manolo Blahnik – Live news
Luxury Daily’s live news from May 24 – Olivier Rousteing shares love of football for high-fashion NikeLab capsule; Missoni to open first branded residence in Miami; Luxury market pattern to continue for foreseeable future: Bain; Manolo Blahnik steps up in-store presence in Asia.
Click here to read the entire article on Luxury Daily

Christie’s, Turkey, Australia and Hermès – News briefs
Today in luxury marketing – Christie’s reconfigures June jewelry sale in light of globalized bidding; Turks buying Prada online makes investors ignore politics; Fashion is a big business in Australia – but you wouldn’t know it from the news; Hermès bets on ready-to-wear.
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Debate over short-form vs. long-form content irrelevant
What began as a reasonable discussion about the merits of newer, digital-native forms of content and what effect, if any, those were having on the vaunted long-form article has devolved into an all-out war-of-words amongst aficionados of both camps.
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Beginner’s guide to altered reality
While the term may sound like something you would hear in a futuristic sci-fi film, the idea of altered reality is no longer limited to just fiction. Increasingly, it is becoming an integrated part of our world and an avenue for brands to explore.
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