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Swarovski increases staying power of loyalty program via app – Luxury Daily

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May 5, 2015

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Swarovski rewards app

Luxury brands highlight royal relations by welcoming Princess Charlotte
Days after the highly anticipated birth of Princess Charlotte of Cambridge, luxury brands are taking the opportunity to congratulate the royal family on social media and present a number of bespoke gifts to the new princess.
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Valentino shows passion for art with bohemian romantic campaign
Italian fashion house Valentino is taking consumers on a “fantastical journey” for the launch of a capsule collection with artist Giosetta Fioroni.
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Hublot wins big with sponsorship of Mayweather fight
Swiss watchmaker Hublot enjoyed a publicity spree this weekend when the brand’s latest ambassador won “The Fight of the Century” in Las Vegas on Saturday night.
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Fondazione Prada hints at what’s to come with spirited films
Italian fashion house Prada’s foundation is generating interest before the upcoming opening of its new venue May 9 with a series of artistic film teasers.
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Swarovski increases staying power of loyalty program via app
Precision cut-crystal maker Swarovski is elevating the customer experience across channels with a new rewards mobile application.
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Lamborghini elevates Huracan race car for season boost
Italian automaker Lamborghini is drumming up interest for the rest of its racing season by introducing the Huracan GT3 race car in North America.
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Longchamp appeals to loyalists with Le Pliage Tumblr
French apparel and accessories label Longchamp is compiling consumer affection for its iconic Le Pliage bag with a dedicated Tumblr.
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Mercedes-Benz connects TV characters with vans in British spots
German automaker Mercedes-Benz is highlighting its luxury vans through a partnership with Britain’s Channel 4 Sales and UKTV’s Dave channel.
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Tesla, Tag Heuer, La Perla and Zegna – Live news
Luxury Daily’s live news from May 4 – Tesla announces another launch with pre-owned availability; Tag Heuer catches some waves with new partnership; La Perla looks for loyal consumers through private sale; Zegna focuses on art for home-country preservation.
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Aston Martin, Ritz-Carlton, Bloomingdale’s and Silicon Valley – News briefs
Today in luxury marketing – Aston Martin is making a luxury SUV just like everyone else; Phoenix Ritz-Carlton closing for renovations, will lose its luxury name; Bloomingdale’s talks New York growth plan, exclusives; Silicon Valley Fashion Week? To debut in San Francisco this month.
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How digital activity logging is changing customer research
Perhaps for the first time, researchers now have the ability to see digital device activity – smartphone, tablet and PC – at a millisecond-by-millisecond level, and then aggregate that data into patterns of days, weeks and months.
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