Saks calls attention to revamped shoe floor via all-encompassing digital efforts
High-end retail chain Saks Fifth Avenue is getting all eyes on its newly-revamped shoe department through email, digital, social and mobile efforts, likely to encourage foot traffic while stirring up a conversation online.
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Swarovski expands on-the-go offerings via mobile-exclusive Elements magazine
Swarovski Elements is enhancing its mobile offerings through a new magazine iPad application that draws attention to product partnerships and gives a glimpse into the brand lifestyle.
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Diane von Furstenberg aims at affluent youth via new e-newsletter, blog
Fashion label Diane von Furstenberg is upping its youthful lifestyle association through a new e-newsletter, blog, style tool and Instagram contest that showcases apparel and accessories as well as the life of the designer.
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W complements September fashion issue with Trends supplement
Advertisers including Gucci and Hermès are scoring optimum placement in the September issue of Condé Nast’s W magazine, but other marketers including La Mer and Fendi are taking up room in the complimentary Trends supplement.
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Mercedes pushes A-Class to European market via 360-degree campaign
German automaker Mercedes-Benz is enacting a multichannel campaign to lead up to the European A-Class introduction that will focus on the car’s design and its integration of the iPhone.
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InterContinental aims for off-season traffic via wine-and-dinner series
InterContinental Hotels is drawing attention to its Times Square location in New York and its Ça Va Brasserie restaurant through a new dinner series each partnered by a world-renowned vineyard, likely to drive traffic during the lull between summer and winter travel seasons.
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Online luxury marketing, Louboutin, Cadillac and luxury automakers – News briefs
Today in luxury marketing – What is next for luxury brands online?; Louboutin brings men’s store to New York; GM sees Cadillac near U.S. luxury car market top soon; Luxury automakers focus on Russia.
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Luxury Daily will not publish Monday, Sept. 3
Luxury Daily will not publish on Monday, Sept. 3, in observance of Labor Day. Enjoy the holiday weekend!
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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Still luxury, even after the sale
Pre-sale, purchase and aftercare are the new holy trinity of the luxury retail experience, and the brands that activate this will see results.
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