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Super Bowl mobile marketing finds groove before and after game – Mobile Marketer

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Super Bowl mobile marketing finds groove before and after game
Forget about second-screen engagements, the more interesting mobile news coming out of this year’s Super Bowl was the well-crafted brand strategies capitalizing on the excitement both before and after the big game.
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Macy’s targets Gen Z through YouTube series to support new apparel collection
Macy’s is appealing to Gen Z shoppers through an apparel line designed in collaboration with YouTube network AwesomenessTV, with the clothing featured in a new show to better reach the audience on a platform that resonates with them.
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Kohl’s taps celebrities, consumer-generated content and Periscope for Oscars
Kohl’s is pairing social activations and live streaming with a sponsorship for this year’s Academy Awards, sharing an in-depth viewing experience and ideas for party prep inspiration leading up to the broadcast.
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