Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Super Bowl mobile marketing finds groove before and after game – Mobile Marketer

By
February 9, 2016

28087Click here to subscribe to Mobile Marketer for free

Super Bowl mobile marketing finds groove before and after game
Forget about second-screen engagements, the more interesting mobile news coming out of this year’s Super Bowl was the well-crafted brand strategies capitalizing on the excitement both before and after the big game.
Please click here to read the entire story on Mobile Marketer

Macy’s targets Gen Z through YouTube series to support new apparel collection
Macy’s is appealing to Gen Z shoppers through an apparel line designed in collaboration with YouTube network AwesomenessTV, with the clothing featured in a new show to better reach the audience on a platform that resonates with them.
Please click here to read the entire story on Mobile Marketer

Kohl’s taps celebrities, consumer-generated content and Periscope for Oscars
Kohl’s is pairing social activations and live streaming with a sponsorship for this year’s Academy Awards, sharing an in-depth viewing experience and ideas for party prep inspiration leading up to the broadcast.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply