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Successful celebrity-fronted campaigns contingent on brands’ social prowess – Luxury Daily

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July 8, 2016

Rihanna has designed sunglasses for Dior

Rihanna has designed sunglasses for Dior

Successful celebrity-fronted campaigns contingent on brands’ social prowess
Although the definition of what constitutes a celebrity has evolved with the advancement of social media, a new report by Celebrity Intelligence finds that 40 percent of agency respondents feel that celebrity-driven marketing strategies remain very effective.
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Top 10 luxury branding efforts of Q2
Affluent consumers have begun to place increasing importance on social, environmental and equality causes, which in turn has presented luxury brands with an opportunity to position their efforts accordingly.
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Max Mara proves icon’s staying power through multi-generational project
Italian apparel and accessories brand Max Mara is reigniting interest in a classic through heritage content.
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Galeries Lafayette invites artistic duo to stage summer of madness
French department store chain Galeries Lafayette is enlivening its flagship store with help from the conceptual creative duo behind art magazine Toilet Paper.
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Sephora accelerates AR, AI sales tactics with new products, features
LVMH-owned beauty retailer Sephora is doubling down on augmented reality and artificial intelligence sales tactics by enabling shoppers to virtually try on false lashes, watch tutorials using their own image and engage via a chatbot to trial and purchase lip color.
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Carl F. Bucherer reconfigures digital, social efforts to build out awareness
Swiss watchmaker Carl F. Bucherer has unveiled a new brand image that emphasizes the importance of a strong digital and social media presence.
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Valentino, Audemars Piguet, Jaguar and Mandarin Oriental – Live news
Luxury Daily’s live news from July 7 – Dior rumors escalate as Maria Grazia Chiuri exits Valentino; Audemars Piguet cheers Serena Williams’ quest for milestone win; Jaguar leads by example in educational escapade; Mandarin Oriental Las Vegas organizes digital cleanse.
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Fragrance sales, the Hamptons, South Korea and real estate – News briefs
Today in luxury marketing – Retailers expect strong fragrance season; How the Hamptons became a pop-up breeding ground; South Korea anti-graft law sparks business backlash; Foreign interest in US homes cools.
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Keeping sales rep turnover from sabotaging your sales pipeline
Following a sales rep exit – whether voluntary or involuntary – what should you do after you have ended building access and changed passwords?
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In-app advertising: What is in it for publishers?
Considering that people with access to a smartphone or tablet now spend an average of three hours on them per day, and 84 percent of all smartphone time is spent in-app, in-app advertising is increasingly critical for brands, advertisers, marketers and agencies.
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