Burberry taps London as muse for multichannel autumn campaign
British fashion group Burberry is using hometown London as inspiration for its autumn/winter 2012 campaign starring Roo Panes and Gabriella Wilde.
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Style.com spreads CFDA broadcast reach through mobile optimization
A digital broadcast of the 2012 Council of Fashion Designers of America Awards will be exclusively available on Style.com June 5 all with content optimized for mobile to ensure maximum reach.
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Risk-taking vital in luxury travel print ads
Luxury travel providers should take risks when attempting to reach affluent consumers via print to spark an emotional connection to the brand, experts say.
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Michael Kors opens new store via email, social video invite
Michael Kors recently doubled its space on Manhattan’s luxury-speckled retail section Madison Avenue and is inviting consumers to the new digs via email and a social video starring blogger Man Repeller.
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SMS has eight times the response rate of email: study
Retailers are successfully using SMS campaigns to build their mobile opt-in databases as well as to drive in-store and online traffic, according to a new report from Cellit.
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PPR, Versace, luxury jewelers and Mercedes – News briefs
Today in luxury marketing – PPR signs letter of intent with Yoox for online luxury venture; Versace back in expansion mode; U.S. luxury spending growth slows as jewelry demand falls; Mercedes rolls out the gold carpet in Cannes.
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Understanding the political mobile campaign
Political campaigns are usually slower to adopt advanced techniques of brand marketers, and mobile is no exception.
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