Mercedes exec: Flexible digital approach arises from dealers and educated consumers
NEW YORK – A Mercedes-Benz USA executive at the Luxury Interactive conference 2013 said that collaborations with independent dealers and the intensive approach that consumers take when considering a vehicle mandates a more diffuse approach to digital efforts.
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Affluent citizens harder to pin down globally: McCann study
NEW YORK – A new study by McCann Truth Central found that 68 percent of affluent citizens around the world describe themselves as more passionate about their interests than the average person, while 88 percent said they were unaware that they were technically affluent.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Keeping digital branding simple and accessible is Stuart Weitzman focus
NEW YORK – A pair of senior executives from Stuart Weitzman at the Luxury Interactive 2013 conference shared the footwear label’s digital rebranding strategy that exposed the company to a wider audience without forfeiting core brand values.
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Strategy emerges from customer culture: Luxury Institute CEO
NEW YORK – The CEO of The Luxury Institute at the Luxury Interactive 2013 conference said that luxury brands should focus on building a culture of relationship building and sales will follow.
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Baume & Mercier: Collaborations between departments enhance productivity, innovations
NEW YORK – Two senior executives from Swiss timepiece maker Baume & Mercier shared the brand’s internal structure at the Luxury Interactive 2013 conference to show how it has enhanced the brand’s output.
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Kering, Louis Vuitton, Chanel and Buggati – News briefs
Today in luxury marketing: Kering added to Dow Jones sustainability indices Kering’s sustainability efforts have not gone unnoticed. The French group, which comprises brands including Gucci, Boucheron and Stella McCartney, was added to the Dow Jones Sustainability Indices, the company announced Sept. 24, reports WWD. Click here to read the full story on WWD Louis […]
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Calling for nominations: Luxury Women to Watch 2014
If you know a smart woman in luxury advertising, marketing, media or retail who’s set to go places, please nominate her for Luxury Daily’s Women to Watch 2014. Nominations accepted through Sept. 30.
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Responsive design: An elegant path to selling on any mobile device
Even if you offer a mobile version of your site, it may only be optimized for one size of smartphone and may omit certain important design elements.
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