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Starwood taps Passbook for mobile member benefits – Luxury Daily

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November 19, 2012

SPG member card on Passbook

Diane von Furstenberg, Michael Kors boost gift items to seasonal must-haves via email
Luxury brands are pushing ahead of retailers at this point in the holiday shopping season by staying top of mind through themed email campaigns that were timed for the weeks leading up to the U.S. Thanksgiving holiday.
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The Plaza attracts holiday foot traffic with Great Gatsby lobby tree
Fairmont Hotels & Resorts’ The Plaza hotel in New York is encouraging locals and tourists to view this year’s holiday tree through a collaboration with the production designer of the 2013 film adaptation of “The Great Gatsby.”
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Luxury FirstLook 2013 New York conference Jan. 16: Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Tumi, St. Regis
Registration is open for the Luxury FirstLook: Strategy 2013 conference Wednesday, Jan. 16 with speakers from Bentley Motors, Donna Karan, Tourneau, Forrester Research, Waldorf Astoria, Breguet, Tumi and St. Regis. Must-attend for luxury brands, luxury retailers, agencies and publishers.
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Luxury Outlook 2013: Up, Down or Flat?
Please register for the free annual webinar at 2 p.m. to 3 p.m. ET on Tuesday, Dec. 4: “Luxury Outlook 2013: Up, Down or Flat?” Panelists include execs from the Luxury Institute, Digital Luxury Group and Morpheus Media.
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Cartier pushes ecommerce via revamped site
French jeweler Cartier is flaunting its retooled Web site to affluent consumers in the United States in hopes of increasing online transactions and digital traffic.
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Cadillac, Vanity Fair flaunt Art in the Streets New York via print, mobile
Condé Nast’s Vanity Fair and General Motors’ Cadillac are partnering to install a street art project called “Art in the Streets: New York ” that they are promoting through digital, mobile and print efforts.
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Audi solidifies sports affiliation through prolonged US Ski Team sponsorship
Audi of America is extending its sponsorship of the U.S. Ski Team for an additional five years and will flaunt its S and RS models at events during the 2012-13 competition season.
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Starwood taps Passbook for mobile member benefits
Starwood Hotels & Resorts is enabling its preferred guests to upload their member card to the Passbook application for the iPhone’s iOS 6 for instant access to account information and reservations at all nine of its brands including the St. Regis and The Luxury Collection.
Click here to read the entire story on Luxury Daily

Rolls-Royce, IHT Luxury Conference, luxury automakers and Europe – News briefs
Today in luxury marketing – Karl Lagerfeld revs up Rolls-Royce photos; Fashion weighs a deeper investment in Africa; China’s luxury car demand to boost aluminum usage; European luxury goods makers want Italy’s Monti to stay.
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Cash transactions in a mobile retail world
The convergence of cloud-based software and feature-rich mobile devices offers new possibilities for retailers to better serve and engage their shoppers.
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