Jaguar refreshes image via largest comprehensive driving experience in brand history
British automaker Jaguar is looking to reestablish itself in the eyes of luxury consumers with the largest comprehensive driving push in brand history called the Jaguar Alive Brand Experience that will travel to 18 U.S. cities this year.
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XOJet enacts pay-per-use private jet service to attract luxury travelers
Private jet company XOJet is kicking off its Elite Access program that guarantees luxury consumers access to a private jet with 12 hours’ notice as an alternative to fractional jet ownership.
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Starwood caters to loyalists through highly-personalized app updates
Starwood Hotels & Resorts’ Preferred Guest program updated its mobile application to create a seamless, guest-centric experience for all nine of its brands, including St. Regis and The Luxury Collection.
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Bentley flaunts adventurous lifestyle via GTC W12 social video
British automaker Bentley Motors premiered a short film, “In Search of Snow,” at Aspen Fashion Week to add to its marketing efforts geared at luxury consumers by adding a sense of high-class adventure to the brand.
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Cap Juluca luxury resort to be sold at public auction
Fully-functioning five-star resort Cap Juluca on Anguilla island will be sold at public auction by DK Realty Partners later this year to settle debt obligations that were unmet because of defaulted payments.
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Harrods, Burberry honored for excellence at Luxury Briefing Awards
Marketers and designers including Harrods, Burberry, Montblanc, Stella McCartney and Tiffany & Co. were honored by London-based publication Luxury Briefing at its 16th annual Luxury Briefing Annual Awards earlier this week.
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Ferragamo, luxury lipstick, Galliano and Barneys – News briefs
Today in luxury marketing: Profits rise at Ferragamo; Very bright lipstick, all the time; Galliano not moving to Schiaparelli, says his rep; Amanda Brooks resigns post at Barneys New York.
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New breed of consumer shakes up luxury fashion
What a difference an economic cycle makes. As luxury fashion springs back to life following the recession, the profile of the luxury consumer has changed in surprising ways, and luxury retailers are taking notice.
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