Sprite celebrates LeBron James with user-generated elaborate handshake videos
Coca-Cola is tapping into the frenzy surrounding basketball player and Sprite brand ambassador LeBron James and his team’s National Basketball Association Finals win through a millennial-centric call to action in which users share videos of their own handshakes inspired by the famous athlete.
Please click here to read the entire story on Mobile Marketer

Sanpellegrino vitalizes neighborhood discovery via Delightways app
Nestle Waters’ Sanpellegrino Sparkling Fruit Beverages brand is uncapping location-based discovery in a new way with the rollout of the Delightways mobile application, which leverages a partnership with Foursquare to enable users to find a city’s most interesting attractions and up-and-coming hot spots.
Please click here to read the entire story on Mobile Marketer

Red Bull gives Snapchat push wings through summer celebration filters
Energy drink brand Red Bull appealed to the masses with sponsored Snapchat filters that celebrated the first official day of summer, prompting users to share photos with their own interpretations of how they are celebrating the season.
Please click here to read the entire story on Mobile Marketer

Bonnier Corp. monetizes hashtag-based communities on Hi-Fi app
Bonnier Corp. and Outside Television are among the media companies monetizing mobile content via Hi-Fi, a new platform for creating and buying hashtag sites that also enables users to build a personalized newsfeed based on their interests.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free