Spotify helps luxury brands build identities, engage with consumers
Luxury brands that create playslists and maintain a profile on Internet music provider Spotify can show off their identities and further engage with consumers through shared music interests.
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Balenciaga teases new handbag with branded microsite
French label Balenciaga is teasing a new handbag through a dedicated microsite and email campaign to spark consumer interest in the new product.
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Luxury Retail Summit 2013 New York Sept. 18: Lalique, Porsche Design, Fairmont, McLaren, Gucci, La Mer, Stark, Auberge, Forrester, Hearst
Registration is open for the Luxury Retail Summit: Holiday Focus 2013 conference Wednesday, Sept. 18, 2013 with speakers from Lalique, Porsche Design, Fairmont, McLaren, Forrester, Gucci, La Mer, Stark, Auberge Resorts, Hearst, Morpheus and the former CEO of Bergdorf Goodman. Must-attend for luxury retailers and brands, agencies, publishers and researchers.
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Webinar on Sept. 25: Crafting holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment
Please register now for the free hour-long webinar on Wednesday, Sept. 25 at 2 p.m. on how luxury marketers and retailers must craft holiday marketing strategy in an omnichannel, multigenerational and highly promotional environment.
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Givenchy debuts new products via behind-the-scenes social video
French fashion label Givenchy is debuting the latest addition to its beauty collection through a social video displaying the before and after effects achievable with the new product.
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Vacheron Constantin attracts watch enthusiasts with $300K ultra-exclusive timepiece
Swiss watchmaker Vacheron Constantin is adding to its Collection Excellence Platine series with the addition of a limited edition-platinum timepiece that is priced at $323,500.
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Maserati expands support for Parkinsons charity with eBay auction
Italian automaker Maserati of Walnut Creek, CA, is expanding its involvement with the Parkinson’s and patient care charity Danville D’Elegance Foundation’s charity by hosting an eBay auction that lets car enthusiasts take part in the Maserati Trofeo MC World Series weekend.
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Four Seasons’ Pin.Pack.Go enhances travel planning via expert tips
Hotel chain Four Seasons Hotels and Resorts is amplifying its Pinterest presence with a “Pin.Pack.Go” service that enables consumers to better prepare for their trips by receiving travel recommendations from hotel specialists.
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Christie’s auction welcomes new collectors, showcases top artists
Christie’s New York open sale of post-war and contemporary art Sept. 26 is geared toward acclimating novice art collectors while still enticing established collectors by offering pieces that are estimated to sell for $350,000.
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Alexander Wang, Audi, Bang & Olufsen and China – News briefs
Today in luxury marketing – Alexander Wang’s new role; Audi launches S3, first car with 4G capability; B&O Q4 in line with forecasts; China adding millionaires at slowest rate in five years.
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Inviting opinion pieces on luxury marketing
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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