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Social media and wearables an emerging engagement opportunity – Mobile Marketer

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January 14, 2016

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Social media and wearables an emerging engagement opportunity
As wearables and emojis both continue to gain traction, marketers may have an opportunity to tap social media as a key communication channel for connecting with target audiences.
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Vacationers see mobile as indispensable throughout their trip: Expedia
A new study by Expedia underscores how consumers’ attachment to smartphones continues into their vacations, with many using mobile devices throughout their trips, providing an opportunity for travel brands to enhance experiences.
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Lean Cuisine dines on social media with filter blocking the word ‘diet’
Nestlé USA’s Lean Cuisine brand is rolling out a Chrome-supported filter that enables users to block the word “diet” from social media posts and online articles, highlighting its commitment to leveraging mobile for corporate social responsibility efforts.
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Tough Mudder says every day is a training opportunity in new videos
Endurance event Tough Mudder is looking to recruit newcomers through a social media campaign that taps firsthand experiences and the pull of mobile video.
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Brielle Jaekel is staff writer on Mobile Commerce Daily and Mobile Marketer, New York. Reach her at brielle@mobilemarketer.com.

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