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Snickers satisfies need for authenticity with new selfie-driven effort
A recent deluge of me-too selfie campaigns lack the kind of authenticity required for success, but Snickers hits the nail on the head by updating its popular “You’re Not You When You’re Hungry” campaign for the mobile era.
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Siloed messaging strategies restrict mobile’s potential: report
In a reflection of the disjointed approach business are taking with mobile messaging, 62 percent have more than one messaging platform deployed while 78.5 percent have more than one of the same use case active across different departments, according to a new report fro OpenMarket and International Data Corp.
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John Frieda promotes revived line with social media-geared party
Kao USA Inc.’s John Frieda Hair Care brand and former reality television star Lauren Conrad are teaming up to promote the revival of an old fan favorite collection, Beach Blonde, through social media.
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Starwood Hotels puts Uber in driver’s seat with loyalty partnership
Starwood Hotels and Resorts and Uber are teaming up to offer the hotel brand’s Preferred Guest members the ability to earn more rewards points each time they take a ride with an Uber vehicle, displaying that cross-partnerships are imperative for marketers in the transportation and hospitality industries.
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Fast Company’s new mobile app bridges magazine, news content
Fast Company is distancing itself from the print paradigm by leveraging a new mobile application that gives readers access to a combination of highly curated magazine content with real-time news on a platform that is fully optimized for mobile devices.
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