Snapchat user-generated campaigns take extra due diligence, but reap benefits – Mobile Marketer
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Snapchat user-generated campaigns take extra due diligence, but reap benefits
Starbucks’ recent stumble, after its Snapchat geofilter allowed users to run with it to voice their complaints, reveals the potential dangers of user-generated content campaigns, which may be vital in connecting with young demographics but come with a price.
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Toyota’s Latin musician Snapchat collaboration intertwines channels for innovative storytelling
Toyota is tapping Snapchat and popular Latin musicians to weave an innovative storytelling experience that piggybacks on the Billboard Latin Music Awards with an experience that requires friends to band together.
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M&Ms builds charitable engagement via social media-enabled donation triggers
Mars’ M&Ms brand is opening up charitable giving opportunities on mobile by encouraging consumers to complete daily social media challenges and raise funds for Red Nose Day by tweeting via #MakeMLaugh, which will trigger a $1 donation each time the hashtag is used.
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La Mer renews consumers with “The Art Of Play”
Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.
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