Receive the latest articles for free. Click here to get the Mobile Commerce Daily newsletters.

Snapchat user-generated campaigns take extra due diligence, but reap benefits – Mobile Marketer

By
May 2, 2016

28914Click here to subscribe to Mobile Marketer for free

Snapchat user-generated campaigns take extra due diligence, but reap benefits

Starbucks’ recent stumble, after its Snapchat geofilter allowed users to run with it to voice their complaints, reveals the potential dangers of user-generated content campaigns, which may be vital in connecting with young demographics but come with a price.
Please click here to read the entire story on Mobile Marketer

Toyota’s Latin musician Snapchat collaboration intertwines channels for innovative storytelling
Toyota is tapping Snapchat and popular Latin musicians to weave an innovative storytelling experience that piggybacks on the Billboard Latin Music Awards with an experience that requires friends to band together.
Please click here to read the entire story on Mobile Marketer

M&Ms builds charitable engagement via social media-enabled donation triggers
Mars’ M&Ms brand is opening up charitable giving opportunities on mobile by encouraging consumers to complete daily social media challenges and raise funds for Red Nose Day by tweeting via #MakeMLaugh, which will trigger a $1 donation each time the hashtag is used.
Please click here to read the entire story on Mobile Marketer

La Mer renews consumers with “The Art Of Play”
Estée Lauder Cos.’ Crème de la Mer is introducing its consumers to the #ArtOfPlay.
Please click here to read the entire story on Mobile Marketer

Click here to subscribe to Mobile Marketer for free

Share on FacebookShare on LinkedInShare on Twitter



Like this article? Sign up for a free subscription to Mobile Commerce Daily's must-read newsletters. Click here!






Tags: , ,

You can leave a response, or trackback from your own site.

Leave a Reply