Top 10 mobile marketing trends for 2016
According to eMarketer, the global mobile advertising market will account for more than 50 percent of all digital ad expenditure for the first time and cross more than a cool $100 billion in spend. U.S. mobile ad expenditures alone are expected to cross $40 billion.
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Announcing Luxury FirstLook: Strategy 2016 New York Jan. 20
Register now for the nation’s premier conference focused on how luxury marketing, advertising, retail, media, Internet and mobile will rapidly evolve in 2016. Hear speakers from Boston Consulting Group, Four Seasons Hotels & Resorts, Breguet, Luxury Institute, Shullman Research Center, Kantar Media Ad Intelligence, Travel + Leisure, Modern Luxury, Neuehouse, Base New York, KBS, Lloyd&Co., Matouk, Fluid Inc., iProspect, Monaco Lange, Envirosell, Engel & Volkers North America, Bloomberg Pursuits and Driscoll Advisors.
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Dior stresses time is not “only enemy” in anti-aging skincare effort
French fashion label Dior is defying gravity to show how its Capture Totale skincare works to correct the signs of aging.
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Chanel hits Brooklyn streets for spring advertising
French fashion house Chanel is in a New York state of mind for its spring/summer 2016 campaign, which takes place in Brooklyn.
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Smart homes funneling to mainstream, but still present opportunities in luxury
Once thought of as a luxury, smart homes may comprise most homes by the end of the year, according to a new report by Coldwell Banker Real Estate LLC.
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Jaeger-LeCoultre plays off new year’s sentiment to position movement
Swiss watchmaker Jaeger-LeCoultre is encouraging consumers to “make every second count for 2016” by touting the sophistication of its movements.
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Drivers more loyal to mass than luxury, but no need for alarm
On the whole, luxury automakers do not foster loyalty as successfully as non-luxury ones, according to new findings by Experian Automotive.
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Peninsula gets ahead of Valentine’s game with artisanal chocolate delivery
The Peninsula Hotel Hong Kong is hoping to be the first to woo consumers with its early Valentine’s Day promotions.
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Sephora taps in-app messages to reward users in post-holiday slump
LVMH-owned Sephora is leveraging in-application messaging to serve loyal customers end-of-year deals such as extra 20 percent-off discounts, prompting users to pamper themselves with gifts they did not receive for the holidays.
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Announcing the 2015 Luxury Daily Awards winners
Giorgio Armani, Neiman Marcus, Porter magazine, Fashionbi and Curalate are the winners of the 2015 Luxury Daily Awards.
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LVMH, dunhill, McLaren and Four Seasons – Live news
Luxury Daily’s live news from Jan. 5 – LVMH, Catterton join forces to create global investment firm; Dunhill champions British elegance for spring campaign; McLaren launches bespoke leasing program for popular models; Four Seasons Maui turns inspiration into reality in wedding giveaway.
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Moda Operandi, French fashion, ecommerce and BMW – News briefs
Today in luxury marketing – Moda Operandi, online seller of 6-figure fashion, looks to bridal market for growth; Politician’s report scrutinizes French fashion; Do “digital flagships” deliver?; BMW retains US luxury sales title as carmakers cap record year.
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