Smart devices redefine the art of buying and selling a home
As the Internet of Things permeates more homes, potential buyers increasingly expect mobile-enabled connected devices to be included, prompting the real estate industry to forge partnerships with smart technology providers.
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M&Ms modernizes classic themes with mobile for anniversary campaign
Mars’ M&M brand is celebrating its anniversary with a bevy of mobile tactics such as live streaming, Q&As and online voting mixed with television ads and retro packaging for a modern take on classic pop culture.
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Verizon, AT&T head-to-head in race to offer TV-like viewing experiences
AT&T and Verizon are lining up heavy-hitting media partners as they race to retain and attract younger consumers with mobile-specific content intended to bring a television-like viewing experience to smartphones.
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NASA chooses Snapchat to raise excitement for astronaut’s return
The National Aeronautics and Space Administration is bringing the space age into the mobile era as astronaut Scott Kelly recounts firsthand his return from the International Space Station via a Live Story on Snapchat.
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