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SK-II gets Oscars-ready via Snapchat takeover – Luxury Daily

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February 25, 2016

Cate Blanchett for SK-II

Cate Blanchett for SK-II

Luxury brands must rethink how they measure customer satisfaction
Any marketing manager would probably agree that a brand that does not measure its customer satisfaction is like a surgeon operating in the dark: they are taking a huge risk.
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The piece of code that could make or break a mobile advertising program
We are spending two out of every three digital media minutes on mobile, and 86 percent of that is spent in-app, according to market researcher comScore.
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Affluent men most apt to recommend Isaia, Loro Piana to close connections: report
Being popular does not always lead to strong word of mouth, according to a recent survey of affluent men conducted by the Luxury Institute.
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Versace creates desirability for It bag with models of the moment
Italian fashion label Versace is inspiring lust for its Palazzo Empire bag with a sultry campaign video.
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Fragrance, skincare customization propelling sector: report
The global premium cosmetics market is expected to exceed $126 billion by 2019, according to a report by Technavio.
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Ritz-Carlton responds to consumer desires with redesigned Web site
The Ritz-Carlton Hotel Company is helping consumers plan new vacations and remember old ones with a redesigned Web site.
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SK-II gets Oscars-ready via Snapchat takeover
Japanese skincare brand SK-II is leveraging the buzz surrounding red carpet beauty with a Snapchat takeover.
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Gilliam Group starts internationally attuned online magazine
Atlanta-based real estate brokerage Gilliam Group is giving consumers the world with a new digital publication.
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How Sephora pairs individual, loyalty data to optimize segmentation
PALM DESERT, CA – A Sephora executive at eTail West 2016 discussed the beauty brand’s focus on collecting individual customer data in addition to data gleaned from its loyalty program as it ramps up to drive sales among frequent and first-time customers.
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Yoox, Land Rover, French fashion and Christian Louboutin – Live news
Luxury Daily’s live news from Feb. 24 – Yoox, Vogue Italia scout up-and-coming talent; Land Rover touts bespoke prowess in Holland & Holland model; French fashion will not diverge from tradition despite industry trend; Christian Louboutin goes on “the low, low” for spring 2016.
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Gucci, Dubai, Louis Vuitton watches and Nordstrom – News briefs
Today in luxury marketing – Ghosting at Gucci; Momentum in Dubai, Middle East’s fashion mecca; Louis Vuitton watch earns mark of quality; Nordstrom’s high cost for online sales.
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