Top 10 brand social videos of Q2
The second quarter of 2016 saw video advertising advance as native content begins to formally take hold of the industry.
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Chanel plants interest in high-jewelry with urban wheat field
French couture house Chanel is harvesting consumer attention through an eye-catching street art installation.
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Fendi turns Trevi Fountain into catwalk for 90th anniversary
Italian fashion house Fendi is honoring its connection with the city of Rome as the brand begins celebrations for its 90th anniversary.
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Shiseido invites millennial consumers to kiss virtually on peer-to-peer platform
Japanese beauty brand Shiseido is puckering up to a younger consumer demographic via a connected digital experience.
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Chloé curates optimistic playlists for Apple Music
French fashion label Chloé is partnering with Apple Music to delve into creative director Claire Waight Keller’s free-spirited music tastes.
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Starwood unlocks digital key expansion, highlighting guests’ reliance on mobile
Starwood Hotels & Resorts is expanding its SPG Keyless room entry capability to enable multiple guests sharing the same hotel room to leverage their smartphones in lieu of physical key cards, showcasing how the technology is evolving to better meet the needs of mobile-savvy travelers.
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Vogue Arabia, BMW, Tag Heuer and Mandarin Oriental – Live news
Luxury Daily’s live news from July 5 – Vogue brand enters new market with Arabian edition; BMW teams with Intel, Mobileye for autonomous innovation; Tag Heuer defies gravity through aviation partnership; Mandarin Oriental New York builds bespoke Manhattan adventures for young fans.
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Couture, Tod’s, Ferrari and Chinese consumers – News briefs
Today in luxury marketing – Snapchat takes turn at couture; Tod’s weighs shift in collections sales strategy; Ferrari offers open-top version of $1.1M hybrid LaFerrari; As tastes mature, Chinese crave native materials.
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6 tips to stand out in social media
For most marketers, social media is undervalued and misunderstood.
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