Stuart Weitzman builds social media connectivity via video, exclusive offers
Footwear designer Stuart Weitzman is looking to build social media followers through a new video called “Walking After Midnight” that gives access to limited-time offers.
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Sofitel boasts luxury lifestyle association via Tumblr city guides
Sofitel Luxury Hotels is reaffirming itself as an authority on high-end travel in the United States through a Tumblr effort that offers consumers city-specific travel guides meant to help them plan a trip.
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Four Seasons targets couples via multichannel romance push
Four Seasons Hotels and Resorts is targeting couples in its fourth-quarter multichannel campaign after the response from an international brand survey indicated that the hotel company’s guests are seeking more adults-only travel.
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Webinar on Oct. 30: What Apple’s offense means to luxury brands, retailers and rivals
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media, Acquity Group, Vibes and Razorfish deep-dive into the issues.
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Boucheron polishes digital savvy via relaunched site
Jeweler Boucheron is boosting its digital strategy through the relaunch of its Web site that allows consumers to access 360-degree product angles, social media channels and brand heritage.
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Shangri-La goes for app downloads in New York Times placement
Hotel chain Shangri-La is aiming for application downloads through banner advertisements in The New York Times iPad app.
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Louis Vuitton, Ralph Lauren target 1.5M male readership in WSJ. Magazine
Advertisers including Louis Vuitton, Cartier, Hermès, Ralph Lauren, Ermenegildo Zegna, Dolce & Gabbana, Burberry and Salvatore Ferragamo are targeting the 60 percent male audience of WSJ. Magazine’s October men’s style issue.
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YSL, Louboutin, Chinese consumers, Audi and Facebook – News briefs
Today in luxury marketing – YSL’s red-sole flop: How the French house lost the news cycle to Louboutin; What luxury turndown? Chinese still shopping, brands still bullish on China; Facebook’s mobile plan is Facebook’s international plan; Audi creates A4 slot car track.
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Making mobile sites more search-friendly
Marketers still need to make sure that their mobile Web sites overcome the challenges of browsing on small devices with limited bandwidth.
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