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Schumacher eases design process with trade-first mobile touchpoint – Luxury Daily

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May 10, 2016

Screenshot of Schumacher’s mobile app

Schumacher’s mobile app

Burberry, Cartier set standard in lagging Chinese ecommerce adaptation
Luxury brands can no longer forego a presence in China and hope to make up the difference with tourists, according to a new report by L2.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Guerlain flaunts superhero products through animated approach
French beauty marketer Guerlain is touting the capabilities of its Super Tips skincare line through a power-packed social campaign.
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Fondation Louis Vuitton invites artist to colors in its sails
Fondation Louis Vuitton is being overtaken by colors via a temporary art installation dressing the building’s exterior.
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Hugo Boss gives perspective on light and darkness to introduce eyewear
German fashion label Hugo Boss is transporting consumers to Santiago, Chile to explore the variations in light and shadow.
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Schumacher eases design process with trade-first mobile touchpoint
Textile and wall coverings maker Schumacher is connecting interior designers to its wares through a new mobile application.
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Bentley shares “extraordinary world” with experience-minded consumers
British automaker Bentley Motors is introducing a handful of clients to the extraordinary world of South America.
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William Henry undercuts masculinity with viral video
Male-focused accessories maker William Henry is hoping to broaden its market by asking what #ARealManIs.
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Is artificial intelligence smartphone marketing’s salvation or its undoing?
While artificial intelligence has the potential to enhance the smartphone’s role as a marketing platform through highly relevant one-to-one services, it could also eliminate the need for a phone to enable engagements as the technology evolves.
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Canadian wildfires, Krug, Saks and Tod’s – Live news
Luxury Daily’s live news from May 9 – HBC, Fairmont Hotels contribute to Canadian wildfire efforts; Krug asks, “What came first: Champagne or the egg?” for culinary series; Saks ensures seamless ecommerce with payment solution integration; Will Andrea Incontri take total creative control at Tod’s?
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Gucci, British high streets, Louis Vuitton and wine cellars – News briefs
Today in luxury marketing – Gucci departs IACC following Alibaba membership; How Rolex and Lidl go great together; Is Louis Vuitton ruining the red carpet?; Surge in sales of luxury wine cellars as homeowners avoid stamp duty.
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Inviting opinion pieces on luxury marketing, retail and media
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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