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Saks’ Glam Gardens blossom in virtual reality-enabled film – Luxury Daily

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May 9, 2016

Burberry-SS16-Snap-campaign-185

Burberry SS16 Snap campaign

Finely tuned social strategies can help reach beyond millennials: Fashionbi
Social media is no longer just a tool for reaching young people, according to a new report from Fashionbi.
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Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, McCann Truth Central, Shullman Research Center and Boston Retail Partners.
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Watchmaker ecommerce lags, despite high-price fears being dismissed: L2
After much hesitation, watch and jewelry brands have begun to embrace digital selling channels as a potential solution to the global turndown their industry has recently faced, per a new report from L2.
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Saks’ Glam Gardens blossom in virtual reality-enabled film
Department store chain Saks Fifth Avenue is wandering through a secret garden with the help of 360-degree virtual reality video.
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Armani exults timeless utility of Le Sac 11 in collaborative films
Italian fashion house Giorgio Armani is spending 11 hours in Milan to accentuate the brand’s world and lifestyle.
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Dolce & Gabbana spreads family values through street art
Italian fashion label Dolce & Gabbana is hitting the pavement for a graffiti project with heart.
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New York real estate follows nationwide trend as growth slows: report
New York real estate’s brisk growth is beginning to taper off, with the first-quarter marking the lowest annual growth in more than three years, according to a new report from StreetEasy.
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Shangri-La promises memorable “I Do” at Philippines resort
Shangri-La Hotels and Resorts is giving couples a promise of paradise with a social film.
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Brand apps should be transformative or scrapped: Google exec
NEW YORK – A Google executive at the Mcommerce Summit: State of Mobile Commerce 2016 May 5 pointed to several truly transformative brand applications but said the majority of marketers, even some really big ones, are struggling to attract and engage users.
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Top 5 brand moments from last week
Inspiration comes from countless sources, giving luxury brands infinite ways of leveraging consumer sentiment.
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Bulgari, Gucci, Ferrari and Art Week – Live news
Luxury Daily’s live news from May 6 – Bulgari takes guerilla approach for last-minute Mother’s Day push; Gucci apologizes for warning to funeral copycat sellers; Ferrari pays homage to Sicilian racing heritage with weekend event; Fashion brands target Art Week attendees with creative collaborations.
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Burberry, Dior, Mandarin Oriental and Tesla – News briefs
Today in luxury marketing – Burberry looks to back up CEO Christopher Bailey; Dior struggles to find the right fit in its search for a designer; As the luxury landscape changes, Mandarin Oriental continues steady on its path; Tesla needs more than Elon Musk.
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4 tips to build Gen Y loyalty with mobile rebates
Millennials, also known as Generation Y, hold an immense amount of purchasing power, so it is now more critical than ever that retailers understand their shopping and saving habits.
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