Top 10 brand social videos of Q2
In the second quarter of 2015, luxury marketers used video content to delve deep into brand happenings.
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Boucheron sets sights on Indian consumer with high-jewelry suite
French jeweler Boucheron is retracing its historic link to Indian dignitaries through its new high-jewelry collection, Bleu de Jodhpur.
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Save the date: Luxury Retail Summit: Holiday Focus 2015 New York Sept. 16
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 conference Wednesday, Sept. 16, 2015 in New York.
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Wimbledon inspires variety of marketing efforts from luxury brands
With The Championships, Wimbledon in full swing this week, many luxury brands are taking the opportunity to share their latest tennis-themed marketing efforts with consumers.
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Saks fights for shoe love with Stuart Weitzman social video
Department store chain Saks is putting the spotlight on its exclusive Stuart Weitzman WhatAStud sandal by producing a short film with inspirations from the movie musical “Grease.”
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Real estate requires honesty, integrity, says Million Dollar Listing San Francisco agent
San Francisco’s proximity to Silicon Valley and the tech industry has made it one of the most popular luxury real estate locations in the world.
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W magazine captures jet setter spirit in June/July edition
Apple and Chanel were among brands exemplifying the “art of living well” in the June/July issue of W magazine.
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Brand loyalty required for sponsored social content to go viral: report
Marketers should focus on brand loyalty when creating content for social media, as consumers are more likely to share content from a brand they are dedicated to, according to a new report from Acquity Group.
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Dolce & Gabbana, Chanel, Ritz-Carlton and Audemars Piguet – Live news
Luxury Daily’s live news from July 7 – Dolce & Gabbana pops up in Portofino to reach affluents on holiday; Chanel takes a gamble with star-studded haute couture show; Ritz-Carlton Hong Kong serves up Ferrari-inspired afternoon tea; Audemars Piguet likens watch features to wardrobe trends.
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LVMH, Chinese consumers, luxury hotels and Rolls-Royce – News briefs
Today in luxury marketing – LVMH gives Italian luxury textile and clothing group a free hand; Eight surprising facts about the Chinese luxury consumer; Free hotel WiFi is increasingly on travelers’ must-have list; Kazakhstan’s rich swap horses for Rolls-Royces.
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Book excerpt: Why People (Don’t) Buy
Isiah Berlin, British philosopher and thinker, wrote an essay titled “The Hedgehog and the Fox” in 1953, in which he argued that influential thinkers can be divided into two categories: hedgehogs and foxes. This analogy was inspired by the ancient Greek warrior-poet Archilochus, who is reported to have noted that the fox knows many things; the hedgehog one great thing.
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