Saks CMO: Mobile, in-store experience to become more intertwined in 2012
NEW YORK – The idea of combining mobile with other channels, most notably in-store, is something that will continually grow and provide new marketing channels for consumers this year, according to a Saks Fifth Avenue executive at WWD’s Digital Forum.
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Creating content is the new form of merchandising: WWD Digital Forum
NEW YORK – Luxury brands that create a communal and intimate environment on their Web sites through personal editorial content will likely beat out competitors and increase Web traffic, according to speakers at WWD’s Digital Forum.
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Do black-and-white print ads take away from luxury luster?
Luxury brands sporadically use black-and-white print advertisements and the contrast when flipping through the latest issue of a magazine can stop a reader in her tracks. But there actually may be a strategy behind black-and-white ads.
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New York’s Ritz-Carlton Battery Park celebrates 10 years with themed promotions
New York’s Ritz-Carlton Battery Park hotel is celebrating its 10th anniversary by inviting previous guests and newcomers to create lifetime memories through a series of events and a special anniversary package.
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Tod’s, Roberto Cavalli, Hampton real estate and Karl Lagerfeld – News briefs
Today in luxury marketing – Tod’s sales climb; Roberto Cavalli is now blogging prodigiously; Wall Street’s cutbacks nip at Hamptons; Karl Lagerfeld is now on Twitter.
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7 trend caveats for the 2012 luxury and affluent market
At this time of year, the media is inundated with trend forecasts and predictions from marketing and research agencies, consultants and pundits of all types. These predictions are often based on anecdotal research, old data or large changes in very small numbers.
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