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Saks adds in-app style influence to mobile arsenal
Department store chain Saks Fifth Avenue is fully immersing consumers in the luxury world with a mobile application acting as a shoppable catalog, store locator and style authority.
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Barneys emphasizes malleable New York personalities through catalog
Department store chain Barneys New York is using real New York residents to promote its newest Co-Op inventory through a “New York Stories” catalog.
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John Hardy sharpens digital savvy for Fall 2011 collection
Jeweler John Hardy is using the Internet and print to push its Fall 2011 collection, including placement in luxury-focused magazines and a revamped ecommerce site, launched today.
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Mandarin Oriental targets holiday tourists with New York packages
The Mandarin Oriental Hotel group is highlighting the glamour of spending the holidays in New York through a series of special packages at its midtown Manhattan location.
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40 pc of US mobile device owners watch TV on multiple screens: study
Consumers are increasingly watching television using multiple screens, per a new study from Nielsen Co., which says that 40 percent of United States tablet and smartphone owners are using their mobile devices while watching TV.
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LVMH, luxury retail sector, Barneys and flash-sale sites – News briefs
Today in luxury marketing – LVMH reveals secrets of its luxury brands; Global luxury sector continues surge with 10pc growth forecast in 2011; Online flash sales less flashy as inventory shrinks.
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CTIA’s SMS short code auditing: A playbook to kill US mobile innovators?
The association for U.S. wireless carriers recently implemented a new “auditing” process that monitors, regulates and penalizes businesses which violate their ambiguous and contradictory rules.
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