Fifth Avenue storefronts foster holiday spirit for consumers
The stretch of retail space along Manhattan’s Fifth Avenue between 50th Street and 58th Street houses the flagships of numerous luxury brands and retailers who pulled out all the stops to make their bricks-and-mortar locations inviting for holiday consumers.
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Top 10 luxury brand social marketers of Q4
Many social campaigns seen in the fourth quarter of 2013 aimed to help luxury marketers appeal to consumer sentiments while upholding and strengthening brand identity.
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Luxury FirstLook 2014 New York Jan. 15: Peninsula Hotels, Barneys, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing
Registration is open for the second annual Luxury FirstLook: Strategy 2014 conference Wednesday, Jan. 15, 2014 featuring speakers from Peninsula Hotels, Barneys New York, La Prairie, L’Oreal Luxe, Pratesi, American Express Publishing, Richart, Hearst’s Veranda, Martini Media, The Gate Worldwide and former executives from LVMH and Saks Fifth Avenue.
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Harrods entertains sale shoppers with red carpet event
London department store Harrods will give its winter sale consumers the royal treatment with a red carpet event held during the hours before the store opens Dec. 26.
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Rolex shares auto racing heritage with Daytona watch app
Watchmaker Rolex is pointing consumers to its new iPad application showcasing its Cosmograph Daytona watch with a mobile advertisement on W magazine’s Web site.
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Are mobile social ads overhyped?
The number of mobile social advertising opportunities has mushroomed this year and while initial results are promising, it is still unclear how consumers feel about the ads, if they can drive engagement at scale or even if they will be around in a year.
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Merry Christmas
Luxury Daily will not publish on Wednesday, Dec. 25 in observance of Christmas. We will resume publication on Thursday, Dec. 26.
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New York Fashion Week, Ede & Ravenscroft, Tiffany and Net-A-Porter – News briefs
Today in luxury marketing – Diane von Furstenberg, Michael Kors reportedly leaving Lincoln Center; At 324 years of age, ultimate heritage label Ede & Ravenscroft wears it better than ever; Tiffany ordered to pay Swatch $449 million in damages, cuts outlook; The world at her fingertips: Net-A-Porter founder Natalie Massenet looks to expand on success.
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Visual search may offer deeper mcommerce engagement
Recent advancements in the area of visual search are setting the stage for a major shift in how people interact with the world around them and how those selling can better interact with those buying.
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How the mobile phone is the conduit for the multiscreen era
As a ubiquitous medium, mobile provides the go-between for media engagement and consumption across multiple platforms.
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