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Ritz-Carlton Toronto builds followers through TIFF tweetup, foursquare updates
The Ritz-Carlton, Toronto is using the ongoing Toronto Independent Film Festival to build up its social media followers, with location-based city tips on foursquare, exclusive videos and photos and a tweetup, a real-time, which is a Twitter-based Q&A session using hashtags.
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Audi, BMW dominate digital marketers in China: L2 Think Tank
NEW YORK — Luxury automakers such as Audi, BMW, Mercedes-Benz, Porsche and Ferrari towered over the luxury market on the Web in China, according to findings from a recently-released L2 Think Tank study.
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Rolls-Royce celebrates milestone centenary with club-backed drive
British automaker Rolls-Royce Motor Cars celebrated the centennial of the brand’s first 100-mile journey with experimental speed car 1701 through a procession of 17 historic branded vehicles headed by the 20-Ghost Club.
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Ralph Lauren complements iPad sponsorship with Vanity Fair supplement
U.S. fashion house Ralph Lauren paired its solo New York Times iPad application sponsorship with an exclusive Ralph Lauren magazine print supplement accompanying the October issue of Conde Nast’s Vanity Fair magazine.
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Christian Louboutin, Missoni highlight social responsibility through Positive Luxury e-magazine
Positive Luxury, a recently-launched online magazine, looks to bring to light environmentally- and socially-conscience luxury brands such as Christian Louboutin, Missoni and Smythson, while providing easy access to their products.
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Marc Jacobs, Dior, Thierry Mugler and Tiffany – News briefs
Today in luxury marketing – Marc Jacobs is demanding upwards of $10 million to go to Dior; Exclusive video: Eva Mendes sings in her new Thierry Mugler commercial.
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Taking marketing campaign integration a step further with mobile commerce
Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research.
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