Brazil interior’s mix of opportunities, challenges requires altered approach: BCG
While most brands concentrate their efforts on Brazil’s coastal cities, consumers residing in the country’s interior are projected to contribute more than 45 percent of the growth through 2020, according to a new report by Boston Consulting Group.
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Implicit, collaborative data collection minimizes privacy concerns: report
The “creepiness cliff” for consumer data collection always seems to be one step away, yet consumers have become more tolerant to various practices as the shopping experience improves and brands act in a more mannered way, according to a new report by L2.
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Armani helps consumers delve into brand history with exhibition space
Italian fashion label Giorgio Armani is giving consumers a better understanding of its brand history through a newly opened museum in Milan.
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Tesla makes a “fundamental transformation” into home with sustainable energy
U.S. electric automaker Tesla Motors is extending its energy-efficient inventions into the home with its new Powerwall home battery.
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St. Regis opens in Moscow despite Russian instability
Starwood’s St. Regis property is opening in Moscow despite uncertainties in the Russian economy and a downturn in travel to the city.
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2014 was the year of the trophy property: report
More properties above $100 million were listed in 2014 than ever before, according to a new study released by Christie’s International Real Estate.
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Ritz-Carlton eases event planning with mobile app
The Ritz-Carlton Hotel Company is enhancing its event services with a mobile application designed to assist meeting and event planners with the details involved with scheduling a function at a property.
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Bentley cruises on two wheels for charity
British automaker Bentley Motors threw its racing credentials behind the charitable shopping platform Care2Save by participating in a 170-mile bike ride May 1.
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Top 5 brand moments from last week
Familiar concepts were challenged by brands across categories.
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Tom Ford, Chanel, Ferragamo and Bulgari Hotels – Live news
Luxury Daily’s live news updates from May 1 – UK’s ASA clears Tom Ford fragrance ad after claims of indecency; Chanel taps South Korea for annual cruise collection presentation; Ferragamo explores its Florence home through museum exhibit; Bulgari anticipates Expo Milano guests via special hotel offer.
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Cavalli, Louis Vuitton, Andrew Bolton and men’s fragrances – News briefs
Today in luxury marketing – Cavalli’s new owners see eventual IPO; Louis Vuitton loses checkerboard case; Andrew Bolton, the Met’s fashion mastermind; The latest fashion trend among millennial men? Luxury cologne.
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Prepare to target users pairing the Apple Watch with their iPhones
As orders of the Apple Watch build and consumer demand heightens for the tech market’s hottest new gadget, this time is likely to be remembered as a turning point for the entire class of wearables – from watches to glasses to fitness bands and whatever comes next.
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